Lead Face & Cultural Authority
Raga
Raw energy · Sharp flows · Originality
For over 30 years, Red Chief has built everything the hard way. Real leather, real craft, real hours. No cutting corners, no easy way out.
Hip-hop runs on the same code.
Nobody gets a verse handed to them. Every bar is earned in notebooks, voice memos, and late nights rewriting the same line twenty times. No ghostwriters. No autotune covering the cracks. Just your voice, your pen, and the truth you bring to the beat.
India’s underground hip-hop scene is filled with raw talent and untold stories, waiting for the recognition they deserve.
Red Chief believes that real talent deserves a real opportunity. We aim to support the hip-hop community by giving emerging underground artists a platform to showcase their raw talent and step into the limelight.
That’s why we built the No Shortcuts Cypher.
Great verses aren’t written overnight. The flow you hear today is years of practice you didn’t see.
You put in the work: the writing, the rewriting, the delivery. No compromises.
Wordplay, rhyme schemes, breath control, cadence. Rap is a craft, and we respect the ones who sharpen it.
One viral reel doesn’t make an artist. Showing up, again and again, does.
Raga leads the mic. M-Zee Bella and Sez on the Beat built the sound. Now the stage is yours.
Pick a beat. Write your truth. Spit it raw.
NoShortcuts. Just skill.
“30 years of doing it the hard way. Now it’s your turn. NoShortcuts. No Autotune. Real Talent.”
Select your preferred beat, download it, and create your verse
Three steps. No excuses.
Your verse starts here
Indian citizens aged 18 and above, from any state, with a public Instagram account.
Your entry only counts once all six steps are done.
Download it from this page along with the beat pack. Place it in the top-left corner of your video and keep it there for the full video. Don’t change its colours, size ratio or design. Entries without the logo, or with an altered logo, won’t be considered.
No. Autotune, pitch correction, AI vocals and any voice editing mean instant disqualification. Basic volume balancing between your voice and the beat is fine.
No. Only the 3 official beats from this page are accepted, used without any changes.
Hindi, English or Punjabi, or a mix of these.
No. Your lyrics have to be written by you and performed solo by you. Copied, ghostwritten or AI-written lyrics will be disqualified.
No. Keep it clean. No profanity, slurs, hate speech, or political or religious content.
No. It’s one entry per person, and multiple entries will be disqualified.
No. Keep it live, public and unedited until the competition ends.
Raga, M-Zee Bella and Sez on the Beat judge every round on originality, lyricism, delivery and overall impact. Their decision is final.
Standout rappers at our college cyphers can get a wildcard spot, over and above the Top 100.
The Top 100 get a brief from Red Chief to write a new original rap on the NoShortcuts philosophy. The same rules apply, including the logo. The best 16 make it to the Grand Finale.
Yes. All Top 16 finalists from outside Delhi NCR get return travel, one night’s stay, meals and local transport. Finalists from Delhi NCR get local transport to and from the venue.
| Position | Prize |
|---|---|
| Winner | ₹5 lakh, the NoShortcuts Champion Trophy, a Red Chief footwear and apparel collaboration, and an opening slot at TribeVibe college events |
| 1st Runner-Up | ₹1 lakh |
| 2nd Runner-Up | ₹1 lakh |
Cash prizes are subject to TDS.
Yes. By entering, you give Red Chief the rights to use your entry for promotional and commercial purposes. Full details are in the .
Lead Face & Cultural Authority
Raw energy · Sharp flows · Originality
Writer & Lyricism Judge
Metaphors · Rhyme schemes · Story flow
Producer & Sound Architecture
Pocket control · Breath timing · Delivery
The verdict
No gimmicks. Every bar is measured on writing, delivery and presence — not on followers, filters or studio polish. Bring the verse, the jury handles the rest.
Official beat pack
Enter your details to download all three official instrumentals.
You're in
Your download has started. If it didn't, tap here.
Now write. Record one take. Post the Reel with @RedChief + #NoShortcutCypher.
The manifesto
On iPhone: tap download, then Share → Save Video.
Step 03 · Lock your entry
Posted your verse on Instagram? Drop the Reel link here so the jury doesn’t miss it.
Entry received
Your Reel is saved with the jury list. Keep it public and don’t delete it until the results are out.
Last updated: 9 November 2026
1.1 The Red Chief NoShortcuts Cypher (the "Competition") is a rap IP organised by Leayan Global Pvt. Ltd., the owner of the Red Chief brand ("Red Chief" or the "Organiser").
1.2 The Competition is executed on Red Chief's behalf by TribeVibe, a BookMyShow enterprise (Bigtree Entertainment Pvt. Ltd.) ("TribeVibe" or the "Agency").
1.3 In these Terms:
1.4 By submitting an Entry, you confirm that you have read, understood and agree to be bound by these Terms and Conditions (the "Terms"). If you do not agree, please do not participate.
2.1 The Competition is open to Indian citizens aged 18 years or above on the date of their Entry, residing in any state or union territory of India.
2.2 Entrants must hold a public Instagram account for the whole Competition period, so that the Entry can be viewed and verified.
2.3 Entrants must complete the registration form on the Website with true, accurate and complete details, and accept these Terms.
2.4 The following are not eligible to participate:
2.5 Red Chief may ask any Entrant for proof of age, citizenship and identity at any stage. Entrants who cannot provide valid proof within the time asked will be disqualified.
2.6 Entry is free. No purchase of any Red Chief product is required to participate.
3.1 The Competition runs in three phases.
| Phase | What happens |
|---|---|
| Phase 1: Open Call | Entries open on Instagram and the Website |
| Phase 2: Top 100 & Brand Challenge | Top 100 announced; shortlisted Entrants create a rap on the NoShortcuts brief (to be given by brand) |
| Phase 3: Grand Finale | Top 16 announced and battle live in Delhi NCR |
3.2 Entries received outside the Phase 1 entry window will not be considered.
3.3 Red Chief and TribeVibe are not responsible for Entries that are late, lost, incomplete or not received because of technical issues, including problems with Instagram, the Website or internet connectivity.
4.1 To enter, you must complete all of the following steps:
4.2 An Entry is valid only once all six steps are complete. A Reel that is posted but not submitted on the Website, or submitted without the correct tag and hashtag, will not be considered.
4.3 Each Entrant may submit one Entry only. If more than one Entry is received from the same person, only the first valid Entry will be considered. Contestants will be disqualified for multiple entries.
4.4 The Reel must remain live, public and unedited on your Instagram account until the Competition ends. Deleting, archiving or editing the Reel, or making your account private, may lead to disqualification.
4.5 Wildcard Entries: Entrants may also be selected over and above the Top 100 directly through the college cyphers held as part of the Competition (see Section 7). Wildcard Entrants must still meet the eligibility conditions in Section 2.
4.6 The brand (Red Chief) can use all entries as a part of property of Red Chief for commercial purposes.
5.1 Video format. Every Entry must be:
5.2 Beat Packs only. The Entry must use one of the three official Beat Packs, without changes to the instrumental's tempo, structure or sound. Entries using any other beat, sample or music will be rejected.
5.3 Original lyrics. All lyrics must be written by the Entrant and performed by the Entrant. Lyrics copied, adapted or translated from another person's work, ghostwritten lyrics, and lyrics generated using AI tools are not allowed. Copyrighted or copied content will be rejected.
5.4 Audio integrity. Only raw, real performances are allowed. The following are strictly prohibited and lead to automatic disqualification:
Basic volume balancing between the vocals and the instrumental is allowed.
5.5 Language. Raps may be performed only in Hindi, English or Punjabi, or a mix of these.
5.6 Solo performance. Each Entry must be a solo performance by the Entrant. Other people may not rap, sing or feature in the audio.
5.7 Logo. Every participant must include the NoShortcuts Cypher logo in their video entry.
5.8 Red Chief may ask any Entrant for raw recordings, lyric drafts or other proof that the Entry meets these requirements. Failure to provide them may lead to disqualification.
6.1 Abusive, offensive or inappropriate language is strictly not allowed. Entries must not contain:
6.2 Red Chief decides, at its sole discretion, whether an Entry meets these guidelines.
7.1 Judges. All rounds of the Competition, including the Grand Finale, will be judged by Raga, M-Zee Bella and Sez on the Beat.
7.2 Judging criteria. Entries will be judged on:
7.3 Top 100. The Judges will select the Top 100 from all valid Phase 1 Entries. Over and above the top 100, Red Chief may also include wildcard Entrants selected at the college cyphers held during the Competition. The number of wildcard places is at Red Chief's discretion.
7.4 Brand Challenge. The Top 100 will be given a brief to create a new original rap around Red Chief's NoShortcuts philosophy. This rap must follow all the requirements in Sections 5 and 6 and be submitted by the Phase 2 deadline. Top 100 Entrants who do not submit will be removed from the Competition.
7.5 Top 16. The Judges will select the Top 16 Finalists from the Brand Challenge entries.
7.6 Announcements. Shortlisted Entrants will be announced on Red Chief's Instagram and the Website, and contacted through Instagram direct message and/or the email and phone number given at registration. If a shortlisted Entrant does not respond within 48 hours, Red Chief may select another Entrant in their place.
7.7 Final decision. The Judges' decision at every stage is final and binding. No correspondence will be entered into about results.
7.8 Replacement judges. If a Judge is unable to take part, Red Chief may appoint a replacement judge of similar standing.
8.1 The Top 16 Finalists will be invited to perform live at the Grand Finale in Delhi NCR, at a venue to be announced. Finalists will perform alongside, and get to meet, Raga, M-Zee Bella, Sez on the Beat and other artists.
8.2 Expenses covered. Red Chief will cover the following for each Finalist travelling from outside Delhi NCR:
Finalists based in Delhi NCR will be provided local transport to and from the venue. Any expenses outside this, or bookings made by Finalists themselves without approval, will not be reimbursed.
8.3 Finalists must confirm their attendance within 48 hours of being announced, and share valid ID for travel bookings. Finalists who cannot attend will be replaced at Red Chief's discretion.
8.4 Finalists must attend rehearsals, sound checks and media activities as scheduled, and follow the event's code of conduct, venue rules and instructions from the event team.
8.5 At the Finale, Finalists will perform over a Beat Pack instrumental or as directed by the event team. All lyrics performed must be the Finalist's own original work and follow Section 6.
8.6 Finalists are responsible for their own personal belongings, health and safety during travel and the event.
9.1 The following prizes will be awarded at the Grand Finale:
| Position | Prize |
|---|---|
| Winner | NoShortcuts Champion Trophy, ₹5,00,000 (five lakh rupees) cash prize, a Red Chief footwear and apparel collaboration, and an opening slot at TribeVibe college events |
| 1st Runner-Up | ₹1,00,000 (one lakh rupees) cash prize |
| 2nd Runner-Up | ₹1,00,000 (one lakh rupees) cash prize |
9.2 Taxes. All cash prizes are subject to tax deducted at source (TDS) under applicable Indian income-tax laws. Winners must provide a valid PAN card and bank account details in their own name. Prizes will be paid after TDS, by bank transfer, within 30 days of all documents being received.
9.3 Collaboration and opening slot. The scope, timelines and terms of the Red Chief footwear and apparel collaboration and the TribeVibe opening slot will be set out in a separate agreement between the Winner, Red Chief and/or TribeVibe. The Winner must sign that agreement to receive these prizes.
9.4 Prizes are non-transferable and cannot be exchanged for cash or any other prize. Red Chief may replace a non-cash prize with one of equal or greater value if needed.
9.5 Winners must provide all documents asked for, including ID, PAN and bank details, within 7 days of being asked. If they do not, the prize may be forfeited and awarded to the next-ranked Finalist.
9.6 Winners agree to take part in reasonable publicity for the Competition, including photos, videos and interviews, without extra payment.
10.1 Entrants keep authorship credit for their lyrics and performance.
10.2 By submitting an Entry, you grant Red Chief an exclusive, worldwide, perpetual, irrevocable and royalty-free right to use, reproduce, edit, adapt, publish, distribute and display your Entry, and any content created by you as part of the Competition (including the Brand Challenge and Finale performances), for promotional and commercial purposes across all media. This includes Red Chief's social media, website, advertising and brand communication.
10.3 You agree not to license, sell or give your Entry to any other brand or third party for commercial use during the Competition and for 12 months after it ends. You may keep your Entry live on your own Instagram account and share it on your personal social media.
10.4 You also allow Red Chief and TribeVibe to use your name, stage name, Instagram handle, voice, image and likeness in connection with the Competition, without further payment.
10.5 Red Chief and TribeVibe may photograph, film and record all Competition events, including the college cyphers and the Grand Finale, and use that footage under the same terms.
10.6 Red Chief will credit Entrants by name or Instagram handle where reasonably possible. Red Chief is not obliged to use any Entry.
10.7 You confirm that your Entry is your own original work, does not infringe anyone else's rights, and that you have the consent of anyone who appears in it.
11.1 Any Entry or Entrant that breaks these Terms will be disqualified. Red Chief may disqualify an Entrant at any stage, including after results are announced or prizes are awarded, if:
11.2 If a prize winner is disqualified after the prize is awarded, they must return the prize, and it may be awarded to the next-ranked Finalist.
12.1 Red Chief and TribeVibe will collect personal details you share at registration and during the Competition, such as your name, age, city, phone number, email, Instagram handle and, for Finalists and winners, ID, PAN and bank details.
12.2 This data will be used only to run the Competition: verifying eligibility, contacting Entrants, booking travel, paying prizes and meeting legal requirements. It will be handled in line with the Digital Personal Data Protection Act, 2023 and Red Chief's / TribeVibe's privacy policy, available on this page under Privacy Policy.
12.3 If you opt in at registration, Red Chief and TribeVibe may contact you about future events and offers. You can opt out at any time.
12.4 You can ask to access, correct or delete your personal data by writing to us by replying to any Contest email. Deleting your data before the Competition ends will withdraw your Entry.
13.1 To the extent allowed by law, Red Chief, TribeVibe, BookMyShow, the Judges and their partners are not liable for any loss, injury, damage or expense arising from participating in the Competition, attending any Competition event, travelling to the Finale, or accepting or using any prize. This does not limit liability that cannot be excluded under Indian law.
13.2 Red Chief and TribeVibe are not responsible for any technical failure, data loss, hacking, or problems with Instagram, the Website, networks or devices that affect an Entry.
13.3 You agree to indemnify Red Chief and TribeVibe against any claim, loss or cost arising from your Entry, including any claim that it infringes someone else's rights, or from your breach of these Terms.
13.4 Opinions expressed by Entrants in their Entries are their own and do not represent the views of Red Chief or TribeVibe.
13.5 This Competition is not sponsored, endorsed, administered by or associated with Instagram or Meta Platforms, Inc. Entrants release Instagram and Meta from all liability connected to the Competition.
14.1 Red Chief reserves the right to change, extend, suspend or cancel the Competition, or any part of it, including dates, venues, judges, prizes, format and these Terms, at any time without prior notice. Changes will be posted on the Website and take effect when posted.
14.2 If the Competition is cancelled or changed due to events beyond Red Chief's control, including natural disasters, public health emergencies, government orders, or the unavailability of artists or venues, Red Chief will not be liable to any Entrant.
14.3 If any part of these Terms is found invalid, the rest of the Terms will remain in force.
14.4 These Terms are governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of the courts in Kanpur.
Last updated: 9 November 2026
This policy explains what personal data we collect for the Red Chief NoShortcuts Cypher (the "Contest"), why we collect it, and how we protect it. It applies to the Contest page, entries, college cyphers and the Grand Finale. It does not cover the rest of the Red Chief website.
The Contest is run by Leayan Global Pvt. Ltd. ("Red Chief", "we", "us"), with our partner TribeVibe, a BookMyShow enterprise. By using the Contest page or entering the Contest, you agree to this policy. Please read it together with the .
We collect only what we need at each stage of the Contest.
| When | What we collect |
|---|---|
| Downloading a beat pack | Name or artist alias, city, email and mobile number |
| Submitting your Reel | Name, mobile number, Instagram handle and Reel link |
| Mobile verification | Your mobile number, verified with a one-time password (OTP) sent through Google Firebase |
| Your entry | The Reel you post publicly on Instagram, including your voice, image and lyrics |
| College cyphers and Grand Finale | Photos, videos and audio recordings of you taken at Contest events |
| If you reach the Top 16 | Government ID, date of birth and travel details, so we can verify your eligibility and book your travel and stay |
| If you win a prize | PAN and bank account details, so we can pay your prize and deduct tax as the law requires |
| Every visit | Basic technical data your browser sends, such as the page address, device type and time of submission |
We do not collect sensitive details such as religion, caste, health or political views. Please do not share them with us.
We use your data only to run the Contest:
We will not use your data for any other purpose without asking you first.
Your details are seen only by people who need them to run the Contest:
We may also share data with government or tax authorities if the law requires it.
We do not sell your personal data.
What is shown publicly. If you are selected for the Top 100 or Top 16, or win a prize, your name or artist alias, city, Instagram handle and entry may be shown on the Contest page and Red Chief's social media. Photos and videos from college cyphers and the Grand Finale may also be published. Your phone number, email, ID, PAN and bank details are never shown publicly.
Your data is stored using Google services. Some of it may be stored on servers outside India, as allowed under Indian law.
We protect your data with reasonable security measures, including:
No system is completely secure. If a data breach affects you, we will tell you and the relevant authorities as the law requires.
We keep Contest data for up to 12 months after the Contest ends, then delete it. There are two exceptions:
Under India's Digital Personal Data Protection Act, 2023, you can:
Withdrawing consent or deleting your data before results are announced means your entry can no longer be considered. It does not undo any use of your entry that has already happened.
To make a request, write to the contact in Section 8 or reply to any Contest email. We will respond within 30 days.
This page saves your form details in your own browser, so you don't have to type them again. This data stays on your device and is not sent to us until you submit a form. You can clear it at any time from your browser settings.
Age. The Contest is open only to people aged 18 and above. We do not knowingly collect data from anyone under 18. If we learn that we have, we will delete it.
Changes. We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
Contact. For any question or request about your personal data, write to us by replying to any Contest email.